Thursday, June 08, 2006

bark collar: Ruffles for Rover, finery for Fido

Jun. 8, 2006. 01:00 AM


THE ITEM: Puppy blanket and dress by FouFou.

THE COST: Blanket, $40 on sale from $65; dress, $25 on sale from $40.

WHERE TO BUY: Get the deep discount only at Woofstock, June 10 and 11, from 10 a.m. to 6 p.m. in the St. Lawrence Market neighbourhood. Admission to the show is free. For more information, see http://www.woofstock.ca.

It's time to bust out Princess's summer wardrobe for Woofstock, the year's biggest fashion event for prettified pups.

The annual outdoor dog show has moved to a bigger location to make room for massive canine crowds and their owners. This year, as many as 40,000 people and their pups are expected to descend on the St. Lawrence Market neighbourhood.

In addition to fun contests and pageants, a big part of the reason to go to Woofstock is the shopping. About 160 companies will display and sell the latest in food, fashion, furnishings and services for your pooch.

If Princess needs a fab new frock before her big appearance in the Stupid Dog Trick contest, stop by the FouFou booth (on Front St. between Jarvis and Church Sts.) to see glam fashions by local designer Cheryl Ng. All the sweet summer gear will be priced 30 to 50 per cent less than retail.

Since Ng launched her line of clothing, accessories and jewellery for fancy fidos at Woofstock last year, FouFou has become wildly popular in Canada and the U.S., and will soon be available in Europe. It got the important celebrity thumbs up from Eva Longoria, who ordered a personalized doggie collar for her the

It all stemmed from an obsession with the most famous dog-toting celebrity of all, Paris Hilton.

"I was a big fan of Paris Hilton and Nicole Richie," says Ng, 27. "I started dressing my dog Ernie — he's a white Maltese. I picked up this dog because I was really into the toy dog craze," she says.

At first, she was shopping at mainstream pet supply and department stores for pretty puppy wear, but couldn't find what she was looking for in Canada.

"I thought, why don't I come out with a Canadian designer doggie line?"

Teaming up with her sister Jenn and her friend Evelyn Yu, Ng set to work designing a collection based on the latest fashion trends for humans.

This summer, casual tees and tanks have been hot sellers, she says.

"We go for the everyday things that dogs can wear every day," says Ng. "A lot of the products out there now are so costume-y and fancy. I'm thinking that's a fad. We're going with traditional everyday wear, tank tops with no screen print, no flashy stuff. It's for every dog, not just the fancy dog."

FOR FUTURE REFERENCE: If Woofstock isn't your thing, buy Foufou directly at http://www.foufoudog.com and at Bark & Fitz (http://www.bankandfitz.com) stores across Canada.





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